I have been in the wedding industry for nine years now—WOW! I didn’t really fully understand why it was so special until a few years into it. It is an industry that’s completely centered on love, and was created to serve couples and support them in creating one of the best days of their lives. It very much is a serving industry, and that’s the way that I approach it. I’m not in this business to put myself first or put myself out there. It is my job to serve couples. My goal is to help them fall deeper in love. I provide them with a tangible and visual piece that they can refer back to for the rest of their lives, that reminds them why they got married, what they felt in that moment on their wedding day, and for them to reflect on how much their love has grown since that point.

The planning of a wedding can be extremely stressful, so this whole industry has been created either to add to the stress, because there are so many options and so many things to consider, or to help because there is a whole industry created around this—just depends on the way you look at it. There are websites like The Knot and WeddingWire that are complete wedding planning websites that you can reference for timelines, vendors, etc. It’s a multi-billion dollar industry, so of course it’s a moneymaker—but one of the things I love the most about it is how much collaboration there is in the industry. The number of vendors I see that truly believe in their couples, put their couples first, and want to do whatever they can to support them to have the absolute best wedding day imaginable is astounding. The wedding industry vendors often times are truly, genuinely interested in getting to know their couples, making them feel special rather than just a number, celebrating this couple’s love and appreciate what it’s taken for them to get to this point. Like I said, it’s an industry centered on love—how can I not be obsessed with that!?

I also think the wedding industry provides couples with so many different opportunities. It gives them so many opportunities to be flexible, with many options so they can truly create the wedding day they are imagining down to a t, and if it does not exist yet, there is a vendor willing to co-create it with them. That’s what’s so great about the wedding industry, if you can dream it, you can do it. Sometimes couples can get wrapped up in creating a Pinterest board wedding where their ideas aren’t their own, where it just looks pretty but there aren’t those personal touches. But, if you dig into the wedding industry and really focus in on what you want to create on your wedding day, and the experience you want, you’re going to find some really amazing vendors that are going to go above and beyond and just knock your socks off with your vision. Whether you want a complete flower-wall behind your sweet-heart table at your amazingly lit and decorated reception, or if you want to celebrate with just the two of you on a mountain top, but you need to find a hair and makeup artist that is going to hike the twelve miles with you into the backcountry so you can get to this stunning alpine lake backdrop, it exists. And there are people who are waiting and just want to fall over themselves to support you, so you don’t have to stress. It can be as easy as you want it to be.

Experience is everything when it comes to your wedding day and your life in general. I would invite people to, if you are already married, to think about your experience in life in general and the areas that you really want to be loved on or really show more love. So maybe you want to have an experience in your life of love where you just get to spend more time with your husband, so you outsource some cleaning or some meal prepping. Or maybe you want to have an experience really being present with your kids. So, maybe you have them go to daycare a couple days of the week, and then you take three-day weekends all throughout the summer so you can be present, you can go camping, you can go on trips or whatever that may be. If you are not already married, I invite you to really align yourself with what you want to be feeling on your wedding day, what is most important to you—whether you want to have a foodie experience, and hire a really great caterer, if you want images that will remind you of your combined love the rest of your life, or if you want the party to go all night long and entertainment is really important to you. Just be in tune and stay really in line with that vision—because those are the ideals that are really important to you and it can be easy to get caught up with the other voices telling you to do different things, so just stay true to yourself. Stay in tune with what makes you feel love in your life.

Much love and appreciation,

Kate

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Why I Love the Wedding Industry

Kate